Dr. Bob Deutsch is a cognitive neuroscientist (Ph.D., Albert Einstein College of Medicine) and was a professor of psychiatry and cultural anthropology (Rutgers University), who is founder of the consulting practice, Brain-Sells.
Bob has worked in primitive tribal societies, also in the strategy rooms along Pennsylvania Avenue (both as a State Dept. Foreign Service Officer and a consultant) and in the business war rooms on Madison Ave. His focus has been on understanding how real people, living real lives, on-the-ground, real-time, experience their everyday life, and how they use their self-narrative to propel their attachments to -- and decisions about -- products, persons and ideas. Bob’s work has been applied to business, politics, education, entertainment and technology.
Over the last decade Bob’s interest has turned to What Really Is Creativity? In that pursuit he has interviewed some of the world’s most creative people, including singer-songwriters, musicians, actors, movie directors, novelists, architects and scientists. He also has done pro bono work in public elementary schools, worldwide, talking to kids about how to cultivate and protect their creativity and imagination.
Nina Laliq is a Creative Strategist. She writes Brand Manifestos for famous brands and people who do business as a creative pursuit. Her final product is a narrative that captures the core of the brand in a poetic story. Nina is a brand dealer too. She creates new markets and audiences by combining the values of multiple brands to perform together in surprising ways.
https://www.prettysmart.store/
She started out working for the CIA, then went on to work at multiple household-name agencies, and was head of strategy for hundreds of global brands. Her domain is finding the human truth in the areas of: tech, art, sport and fashion. Her guilty pleasure is branding controversial, yet significant brands.